Do you find yourself struggling to get bookkeeping clients for your business? Many freelance bookkeepers are faced with this problem after the initial excitement of setting up the bookkeeping business has worn off. If you are one of those people and you also have a limited advertising budget, here are five ways you can promote your business that won't cost you a red cent.1. Talk to Someone:
You'll find that the more people you inform about your business, the more you'll discover people who know someone needing a bookkeeper. So tell everyone you come across that you are a freelance bookkeeper. Referrals are usually the number one method when you want to get bookkeeping clients.
2. Place an Ad on Craigslist:
Find your local city and place an ad under the "Services - Financial" section of Craigslist advertising your bookkeeping business. Don't post your phone number online unless you are comfortable doing that. Instead, have potential clients email you for additional information confidentially through Craigslist.
3. Chat on a Forum:
Find an online forum that is in the same category as the type of businesses you are targeting for your bookkeeping business. For example, if you are looking for plumbers, find a forum that plumbers like to hang out in. Make helpful posts without promoting yourself, as this could get you banned from the forum. You can however, add a signature to your profile promoting your bookkeeping business if the forum allows it.
4. Setup a Squidoo Lens:
This is a free way to promote your business which is almost as good as having your own website. Setting up a Squidoo lens will take about 30 minutes of your time and will get you listed in the Search Engines. If you use relevant keywords such as "your city name bookkeepers", potential clients will be able to find your bookkeeping business listed in local Google searches.
5. Write an Article and Submit it to an Article Directory:
If you have a talent for writing, put together some articles that would be helpful to small business owners and submit them to article directories. You should have a link in the bio section that goes to either your bookkeeping website or Squidoo lens.
As you can see, promoting your business so you can get bookkeeping clients doesn't have to be expensive. As along as you make an effort every day to build your client base, you'll soon have more clients than you can handle.
You'll find that the more people you inform about your business, the more you'll discover people who know someone needing a bookkeeper. So tell everyone you come across that you are a freelance bookkeeper. Referrals are usually the number one method when you want to get bookkeeping clients.
2. Place an Ad on Craigslist:
Find your local city and place an ad under the "Services - Financial" section of Craigslist advertising your bookkeeping business. Don't post your phone number online unless you are comfortable doing that. Instead, have potential clients email you for additional information confidentially through Craigslist.
3. Chat on a Forum:
Find an online forum that is in the same category as the type of businesses you are targeting for your bookkeeping business. For example, if you are looking for plumbers, find a forum that plumbers like to hang out in. Make helpful posts without promoting yourself, as this could get you banned from the forum. You can however, add a signature to your profile promoting your bookkeeping business if the forum allows it.
4. Setup a Squidoo Lens:
This is a free way to promote your business which is almost as good as having your own website. Setting up a Squidoo lens will take about 30 minutes of your time and will get you listed in the Search Engines. If you use relevant keywords such as "your city name bookkeepers", potential clients will be able to find your bookkeeping business listed in local Google searches.
5. Write an Article and Submit it to an Article Directory:
If you have a talent for writing, put together some articles that would be helpful to small business owners and submit them to article directories. You should have a link in the bio section that goes to either your bookkeeping website or Squidoo lens.
As you can see, promoting your business so you can get bookkeeping clients doesn't have to be expensive. As along as you make an effort every day to build your client base, you'll soon have more clients than you can handle.
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